Getting online customer reviews on Google, Facebook, and Yelp has become one of the most important ways to market your business. In fact, 93 percent of consumers say online reviews impact their purchasing decisions.

That’s why it’s so crucial that you tidy up your online presence and ensure you’re putting your best foot forward. Once you’ve nailed down the process of asking for reviews, it’s time to make the most of your positive reviews.

The first step is to actually respond to them. Yes, all positive reviews should be acknowledged and not taken for granted. You will want to thank the reviewer promptly and be concise and authentic. Then, you should include a call-to-action for further marketing purposes.

Below, we will break down all of these steps and include example templates to ensure your business is ready to respond to positive reviews with purpose.

Key Takeaways

  • Reply to Positive Reviews: It’s important to respond to positive reviews to show your appreciation and encourage customer loyalty.
  • Effective Response Tips: To respond well, thank the reviewer, do it promptly, keep it short, and invite them to take action, like sharing their experience on social media.
  • Share Positive Reviews: Share these good reviews on your website and social media to attract more customers. It’s all about making the most of your positive feedback!

Why You Should Respond to Positive Reviews

Positive reviews show you who your cheerleaders are. These are the promoters of your business—the people who rave about your company and want to tell their friends about it. These are also the people who will return to your business again and again, which is important considering it costs almost seven times more to attract new customers than it does to keep the ones you already have.

Without these positive reviews, your professional business can be drowned in negative reviews that come up, especially considering it takes 12 positive customer experiences to make up for one negative review. After you receive new positive reviews, phrase your responses to hype up your cheerleaders even more and encourage them to be your own special army of free-marketing.

How to Respond to Positive Reviews

Here are a few of the things you should keep in mind when responding to positive reviews for maximum impact:

1. Thank the Reviewer

The reviewer just said something nice about your company—it would be poor manners if you didn’t thank them! Be sure to always thank the reviewer first and foremost, so they know that their kind deed didn’t go unnoticed. After all, they didn’t have to leave you a nice review or give you feedback at all. Show your appreciation and make it personal. Reference specific things they mentioned, like agreeing if they point out one of your stellar employees.

The following example shows you actually took the time to read and appreciate what your customer wrote.

Thank you so much for your kind words, Jane. We really appreciate you taking the time out to share your experience with us—and we agree—Jordan is truly a gem to have on our team! We count ourselves lucky to have customers like you. We look forward to working with you again in the future! 

2. Respond Quickly to Positive Reviews

Reviews are often left immediately following a purchase, visit, or specific experience. Time is of the essence for you as a business owner. If you let a positive review sit for months before responding, it looks like you didn’t care at all about it, even though your customer cares a lot about you.

By responding as soon as you can, you show how appreciative you are of the customer—it’s a simple action that will accompany your words of thanks. Otherwise, if you wait too long, the customer will be alerted to the late response and reminded that they were ignored. They will also probably have moved on and forgotten about you if you don’t stay top-of-mind.

3. Keep It Short

Nobody likes to read lengthy responses; keep them short and sweet. Do your kind customers a favor and keep your message brief but impactful. If you say too much, the value of your words could decrease, and you might even come off a little too enthusiastic. Short and simple wins every time.


Thanks for the awesome review, Dan! We work hard to meet expectations like yours, and we’re happy to hear we hit the mark for you. Come back and see us soon. Cheers!

4. Be Authentic and Personal

Most people agree that robots pretending to be humans on the internet are not cool, so don’t act like one! Customers can immediately tell if they are getting a cookie-cutter automated response versus a warm, real human connection. This person took the time to talk about your company, so the very least you can do is give them the decency of a real response. Don’t forget to sprinkle in specifics or personality while keeping it short.


George, thank you for the great review! We’re so happy you loved your experience, and we can’t wait to have you back for your next service appointment. Until then, we’re here if you need anything.

5. Invite Them to Take Action

Responding to positive reviews is great, but if you want to maximize your success, it’s important to add in a small call-to-action. Make it feel natural. It could be anything: asking them to share their experience with their friends, sign up for another appointment, or find you on social media. It’s up to you and your business goals. But make sure to strike while the iron’s hot and invite reviewers to take further action while they’re happy.


Thank you for the kind words, Laura! We’re so happy your visit went so smoothly. Would you mind sharing with your friends who are due for a service appointment, too? We’d love to continue providing great service to awesome customers like you. Thanks again!

6. Share the Positive Review

Finally, while you’re asking reviewers to share, you should be sharing as well! Share the good news of the good reviews on your social channels—people who follow you but don’t do business with you (yet) might be prompted to look more into your services or products. 

For example, you can take a positive Google review and post it on your business’s Facebook page or add it to the testimonial section of your website so any visitors know right off the bat what to expect. Get the good news out there for everyone to see.

Other Examples of Great Responses to Positive Reviews

Responding to positive reviews is more than just acknowledging praise; it’s an opportunity to foster customer loyalty and show genuine appreciation. When customers take the time to leave glowing feedback, it’s a reflection of their satisfaction and loyalty, so do everything in your power to retain this loyalty by showing how much it means to you.

In this section, we’ll explore even more examples of excellent responses to positive reviews, emphasizing the significance of genuine gratitude and the potential to strengthen your brand’s reputation.

Here are even more examples of great responses to positive reviews:

We’re absolutely delighted to receive your 5-star review! We’ll be sure to pass your kind words on to our dedicated store team to inspire their ongoing commitment to excellence.

This response not only expresses gratitude but also highlights the impact of the review on the store team. It reinforces the idea that positive reviews motivate employees to maintain high standards.

Your decision to share a 5-star review with us fills us with immense gratitude. It’s customers like you who make our journey all the more rewarding.

This response recognizes the act of sharing a positive review as a meaningful gesture. It establishes a connection between the customer’s action and your business’s journey.

We genuinely thank you for your generous 5-star review. Your support as a customer and your willingness to spread the word about us means the world. Remember, we’re here for you, anytime.

This response not only expresses gratitude but also encourages further engagement. It invites the customer to return, fostering a lasting connection that you need to hold onto.

Your 5-star review is truly appreciated, and we can’t express our gratitude enough. Sharing your rating with us and the broader community is such a kind gesture.

This response emphasizes the act of sharing the review as a kind gesture, reinforcing the idea that positive reviews benefit not only your business but also the local community.

Thank you so much! Your dedication to leaving us a 5-star rating warms our hearts, and we greatly appreciate you taking the time and effort to do so.

This response recognizes the customer’s dedication and effort, reinforcing the idea that their action is genuinely valued.

We’re deeply appreciative of your 5-star review and the time you took to share your positive feedback. Thank you!

This response expresses deep appreciation and acknowledges the customer’s effort in sharing their positive feedback.

Thank you for your glowing review! We’re thrilled to hear that you enjoyed your experience with us. Our team strives to deliver exceptional service, and it’s wonderful to know we hit the mark. We look forward to welcoming you back soon!

This response not only expresses gratitude but also highlights your team’s commitment to exceptional service. It also anticipates the customer’s return.

We’re delighted to hear about your satisfaction with our product and service! Providing top-quality products and excellent customer service is our priority. Thank you for choosing us, and we hope to serve you again in the future.

This response emphasizes the customer’s satisfaction and reiterates your team’s commitment to quality.

Thank you for your kind words! We’re pleased to hear that you had a wonderful experience with us. We can’t wait to welcome you back on your next visit.

This response expresses pleasure and anticipation of the customer’s return, creating a warm and inviting atmosphere.

We’re grateful for your loyalty and your kind words! It’s customers like you who inspire us to maintain the highest standards. We’re committed to delivering exceptional products and experiences, and we’re excited to continue serving you for years to come.

This response acknowledges the customer’s loyalty and inspires a sense of commitment and appreciation for the customer.

Thank you for sharing your positive experience! Our team is committed to going the extra mile for our customers, and we’re thrilled to hear that it made a difference for you. Your satisfaction is our motivation, and we’re here whenever you need us.

This response emphasizes the team’s commitment and positions the business as responsive and dedicated to helping.

We’re pleased to hear about your positive shopping experience! Our team takes pride in providing assistance and maintaining a well-organized store to make your visit an enjoyable one. Thank you for your kind words, and we look forward to serving you again in the future.

Responding to positive reviews is an art that goes beyond simple thankfulness. It’s about building connections, fostering loyalty, and creating a positive image of your business in the eyes of your customers.

By acknowledging and appreciating customers who take the time to leave positive feedback, businesses can strengthen their relationships and inspire ongoing support.

So, remember, the next time you receive a glowing review, respond with authenticity and gratitude, and watch how big of a difference it makes.

Final Thoughts

We hope you’ll realize the importance of responding to positive reviews. By doing this small service, you can reap big rewards and gain some loud internet cheerleaders.

Just remember to thank your reviewer, be timely, concise, and personal, and invite them to take action. Then, share the positive online reviews so everyone can see how great your company is.

Happy responding!